Table of Contents
Introduction
My Daily Choice is a multi-level marketing organization that offers items related to health and well-being via a network of independent distributors. These distributors are independent business owners. The firm has been engaged in several legal conflicts with previous distributors, including litigation relating to the debut of their new brand, Arieyl, as well as claims of wrongdoing by their “launch team.” These cases and charges have been brought before several courts. My Daily Choice recently reached a settlement with Arieyl and the “launch team” in these complaints, in which they agreed to pay damages and make adjustments to their business procedures.
Background
In 2014, Josh and Jenna Zwagil established the company that would later become known as My Daily Choice. Via a multi-level marketing framework, the firm distributes a variety of health and wellness items, such as nutritional supplements, essential oils, and skincare products. There have been several legal conflicts between My Daily Choice and its previous distributors, including charges of breach of contract, fraud, and misrepresentation.
Lawsuits by Arieyl and Launch Team
Arieyl Lawsuit
Arieyl was introduced as a new brand by My Daily Choice in the year 2020. This brand was positioned as an upscale collection of health and wellness items. Nevertheless, the debut was plagued by controversy, as numerous former distributors of My Daily Choice said that they were misled by Arieyl about the quality of the items as well as the potential profits they might make by selling them.
Former distributors of My Daily Choice have brought legal action against the firm, claiming that it has participated in unethical and dishonest commercial activities, as alleged in the complaint. According to the allegations made in the complaint, My Daily Choice had deceived its distributors about the quality and effectiveness of its goods and had failed to provide them with sufficient assistance and training. In the action, monetary compensation was requested on the grounds of breach of contract, fraud, and misrepresentation.
In May 2021, My Daily Choice reached a settlement in the litigation, in which they agreed to pay the former distributors a total of $2.2 million in damages. As part of the settlement, My Daily Choice was also forced to make changes to its business operations. These changes included increasing the level of openness about the potential profits of their distributors and improving the level of assistance and training they offered.
Lawsuit filled by Launch Team
In addition to the case brought upon them by Arieyl, My Daily Choice was also engaged in a legal battle with several individuals who had held positions on their “launch team.” The launch team is comprised of a select number of distributors who had been chosen to support My Daily Choice in the introduction of new goods and brands. On the contrary hand, a few employees of the launch team have alleged that the corporation has engaged in unethical conduct by concealing commissions from them and providing false information about the possible profits they may make.
Former members of the launch team have taken My Daily Choice to court, saying that the company breached its contract, committed fraud, and misrepresented itself. The case sought damages for the alleged unpaid commissions that the launch team members were entitled to, in addition to damages for the emotional anguish that the launch team members had endured as a direct consequence of the conduct of the firm.
Settlement
In November 2021, My Daily Choice reached a settlement in the case brought by the launch team, in which it agreed to pay a total of $1.5 million in damages to the individuals who had previously served on the launch team. As part of the settlement, My Daily Choice was also forced to make changes to its business operations. These changes included increasing the level of openness about the potential profits of their distributors and improving the level of assistance and training they offered.
Influence on My Daily Choice
Concerns have been raised about the business practices of My Daily Choice and the possibility for the firm to abuse its distributors as a result of the lawsuits that have been filed against the company. Because of the settlements, the firm has been compelled to make changes to how it does business. These changes include providing its distributors with additional help and transparency.
Some who are opposed to multi-level marketing say that the business model cannot be maintained and may result in participants suffering financial losses. There is a great degree of pressure put on all of the participants to invest big sums of money in the firm, with the promise of huge profits. Nonetheless, the great majority of participants are unable to generate a large income, and many may end up losing money as a result of their participation.
Conclusion
The lawsuits that have been filed against My Daily Choice about the introduction of Arieyl and the behavior of their launch team have brought to light the fact that multi-level marketing may provide opportunities for both exploitation and deceit. The settlements have prompted the corporation to make changes to the way it does business, but the more fundamental problems associated with multi-level marketing continue to be a source of worry for both detractors and participants in the industry.
